The 6 Best Business Social Media Platforms For 2023

The 6 Best Business Social Media Platforms

Today, there are many social media platforms accessible to marketers, and the ones you choose to use may significantly impact your social media marketing. Several factors, including your industry, audience, and brand, may influence the network you utilize.

For instance, a dentist’s office that employs social media marketing will likely use different platforms than a company that offers software as a service. Because of this, it’s crucial to understand the multiple social media platforms that exist and how each one operates for specific markets, target audiences, and other purposes.

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1. Facebook

2.89 billion users each month

The age range for both men and women is 18 to 65.

With more than two billion members, Facebook is the most widely used social network on the planet. As long as they have an Internet connection, you can thus locate just about everyone on Facebook. Almost all of your consumer base has a Facebook account, making it a popular social networking platform for companies.

Because of its enormous popularity, Facebook allows you to create a community out of your consumer base. By setting up a detailed Facebook profile, you may publish information about your company’s inner workings, special offers on your services, and more. Once you submit some images, you can start requesting followers from Facebook people. It simply takes a few minutes to set up.

On Facebook, brief postings like pictures, quizzes, videos, and competitions do very well. Text updates are another option for updating your followers, but images or videos will be less effective than they are. Additionally, you can always utilize Facebook to advertise fresh material you’ve written to drive traffic to your website.

2. Twitter

4.48 billion users each month.

The age range for both men and women is 18 to 49.

Twitter provides its users with a constant feed of news and fresh material from the Internet. Every company in the world has an account to inform its clients, and it receives millions of active users each month. This business-focused social network may not have the same widespread user base as Facebook, but it is undoubtedly one of the most open networks in the world.

Twitter, on the other hand, is known for limiting users to messages of 280 characters or less.

Twitter is one of the most significant social media channels for raising brand recognition. As a result, it can be challenging to be brief, engaging, and instructive all in one tweet. However, if you do it well, others may favor or retweet your writing, allowing you to reach a larger audience.

3. Instagram

One billion or more users per month

The age range for both men and women is 18 to 64.

With most of its users under 25, Instagram is one of the newest social media platforms. Instagram is perfect for images and brief videos with little to no text, and it also interacts with your Facebook and Twitter accounts so you can share the same photos elsewhere. It is thus the ideal social network for businesses or brands that cater to young, trendy clientele.

Urban locations often have a more considerable Instagram following. Therefore, businesses specializing in fashion or digital technology will typically do better than those specializing in agricultural or house construction. But even if you’re not a youthful, fashionable business, you can still succeed; you need to use more imagination while taking images.

You may overcome this obstacle and make the most of this business-oriented social media platform with the aid of a social media agency.

4. Pinterest

Over 450 million users per month

The age range for women is 18 to 64.

One of the finest social media channels for promoting freshly produced visual material is Pinterest, mainly if you consistently update your boards. A location to share (or “pin”) various visual stuff for viewing by others is Pinterest. This implies that nearly every business may discover at least some of their specialty on this social network, from a scarf to an infographic.

Use some graphic design magic to dress up some stats or other fascinating, evergreen information that will keep getting pins and expand your company’s exposure over time. This is particularly useful if your business creates goods or provides services that are targeted primarily toward women because, according to statistics, 85% of Pinterest’s user base is female.

If not, you may still use Pinterest to your advantage. There are undoubtedly some of its several hundred million monthly customers who would be interested in what you have to offer.

5. LinkedIn

Over 310 million users each month

Demographics: Men and women, ages 25-64

LinkedIn is the most professional social network available. It has an extensive professional network of employees and company owners, making it far more formal than other social media sites. Because of it, its consumers tend to react better to B2B material than B2C.

That indicates that firms that target businesses as customers will succeed more than businesses that target consumers directly. LinkedIn is full of decision-makers and influencers; if you can reach them with your brand and message, you can close another deal.

6. YouTube

Number of monthly users: 2+ billion

The age range for both men and women is 18 to 65.

Since so many people use it (YouTube is the second-largest search engine in the world behind Google), it serves as a catch-all for the material. Comedy and music perform well on YouTube, but you can still utilize this social media network for your company.

In actuality, the reverse is true.

Product reviews, how-to videos, and other related material are very successful on YouTube, mainly when they educate a segment of your target market. Additionally, after you upload a video, it will appear in search results on Google and YouTube, and you may promote it on your other social media profiles. You cannot compete with YouTube when your clients want to learn.

How to Create Effective TikTok Creative for Your Business (

Utilize the finest social media agency and platform for your company.

Our staff of social media experts at Inbound Media Marketing is fully trained to make the most of Facebook, Twitter, Pinterest, LinkedIn, and other platforms. We consistently stay on top of the newest social media marketing trends and best practices, and we’ll work hard every day to get the outcomes you desire.

Your company may expand like never if you have social media on your side!

Are you prepared to increase your consumer base using the top business-friendly social media sites? Contact us immediately to develop a plan that will benefit your company!