One of the best ways to get business is to retarget an audience that has already interacted with you somehow. PPC campaign enables you to reach out to this audience, and your increased visibility and attractive offer may persuade them to purchase from you.
Tracking of PPC results
PPC enables you to efficiently track the performance of your marketing campaigns, helping you optimize them and get the maximum out of your marketing budget. With PPC, you know what keywords are working for you and which keywords are not generating traffic for your business. Based on these results, you decide the allocation of your budget that helps you get the desired results.