Email marketing is challenging. For your subscribers to interact with your emails, they must be both appealing and valuable. Conversions must be encouraged, but you can’t simultaneously be overly promotional. The newest design trends must be supported by the email clients used by your readers for your email design to remain current.
But does it imply you should abandon it?
Without a doubt. Ninety-nine percent of people read their emails every day. You must pay attention to emails since that is your target audience. These 15 Email Marketing Tips can simplify running effective campaigns if email marketing overwhelms you.
15 Email Marketing Advice for Campaign Success
The following 15 expert suggestions will up your email marketing game from 0 to 100, so prepare your notepads and pencils.
Ahead of mailing, test the subject lines.
Subject lines are similar to candy shops because you will only enter one if the outside appears appealing. Subject lines are essential for two primary reasons: they pique the reader’s curiosity. 47% of receivers read the subject lines of emails before opening them.
They remove emails that were not requested.
When viewing the subject line of an email, 69% of recipients declare it spam.
You must test subject lines before sending emails since they are so crucial. Please ensure the word count doesn’t exceed 9, check them for spam trigger terms, and don’t forget to add your personalization. You may also utilize an online subject line tester to see whether your subject line is compelling.
Make subject lines that will pique the interest.
Let’s revisit the basics of creative writing. What advice did your lecturer provide you on crafting a compelling introduction? Start with a query, make a persuasive claim, draw on pertinent evidence, create a cliffhanger, or tell a narrative.
Your lecturer was correct.
You must write subject lines that pique the interest of your subscribers and hold it for long enough for them to open the email, read it, and click any call to action buttons. However, there isn’t a one-size-fits-all method for creating intriguing subject lines; instead, it depends on the email sent. Different emails call for various variations of intriguing subject lines. The following subject line samples and associated email categories help to clarify this.
Examine your email list
Make sure to spring-clean your email list sometimes. You may see an improvement in deliverability, replies, conversions, and income when you simplify your campaigns, particularly for your target demographic. The correct group of individuals should be your focus when doing effective email marketing, not reaching millions of people.
Here are some tips for auditing your email list:
- Emails containing mistakes, such as email@example.com, should be removed.
- Eliminate redundant email addresses.
- Eliminate any email addresses that include the term “spam.”
- After getting no answers from a re-engagement email, remove inactive subscribers.
Avoid using cliched design templates.
A website’s User Interface (UI) is essential to its success. Should the various firms have the same user interface (UI)? Without a doubt.
Similarly, you shouldn’t use the same generic email template to send several emails. If you do, the goal of your email will be defeated.
We offer something for all your email marketing requirements, organized into over 70 categories. Choose numerous email themes for various campaigns, occasions, and purposes. You may select from more than 1,000 email templates at the UI layer.
Double opt-in features
Email is the preferred method of contact for 47% of consumers with brands. Email dependence on authorization is a critical factor in this preference. Opt-in forms are essential if you’re a regular person who dislikes purchasing email lists and creates their own. It’s a two-way request where you seek a prospect’s email address and provide a lead magnet in exchange. With a double opt-in, you can be confident that a candidate wants to hear from you. Although double opt-ins might be bothersome, they ensure that the email addresses are accurate and there are no fraudulent signups. Additionally, it prevents you from repeatedly cleaning your email list.
How do double opt-ins function?
A potential customer fills out an opt-in form with their email. You ask them in a confirmation email whether they voluntarily joined up. Once the potential subscriber clicks the confirmation link, they are officially subscribed.
Preheader should be given the same weight as the subject lines.
Do you recall how we mentioned subject lines are crucial? Preheaders have a similar role. Ignoring preheaders is one of our top pet peeves in email marketing. The latter is a brief passage that follows a topic line. Preheaders persuade readers to open emails when subject lines have yet to draw them in successfully. Preheaders provide more room to express your message since subject lines should be at most nine words.
Preheaders should always be used, but first, adhere to the following guidelines:
- Preheaders should be at most 80 characters.
- If the subject line isn’t personalized, make the preheader one.
- The subject line should not be repeated in the preheader; instead, it should be connected to it.
Keep up with current design trends.
When you send emails with an outmoded email design, your subscribers report the same. Your email design must be current if you want it to be read and opened. Maintaining current with trends sends the signal that you put additional effort into the emails you send and care about them.
Remember to adopt every fashion that you see. Implement just those that fit your brand’s personality and are popular with your target market. If interested, this post deeply discusses the most recent developments.
Write in the second person.
Direct selling has produced $40.1 billion in revenues. Why is it so successful? Direct sales provide a degree of customization that indirect marketing cannot match. Prospects can be persuaded, and if a chance arises, you may upsell them. Direct marketing may be included in emails using the second-person pronouns you, your, and yourself when creating email text. This makes sense that you are speaking directly to your audience. Therefore raising the likelihood that they will read your email and take action.
Put promotional emails aside.
The days of companies exclusively using email to advertise impending sales are long gone. Compared to the latter, email marketing is far more varied. You must think of emails as a platform for nurturing leads if you want emails to provide the desired outcomes. Lead nurturing emails get 4–10 more responses than conventional ones. Recall the purchasing process. It outlines the progression of a client from awareness to deliberation and decision. Said, the process through which a customer learns about your brand, considers its benefits and drawbacks, and ultimately chooses whether to buy or not. Your email marketing campaigns need to follow the buyer’s journey strictly. Send out warm emails to those in the awareness stage. Send emails with brand stories and newsletters to people in the contemplation stage. Send surveys, thank you, and promotional emails throughout the decision stage.
Prioritize the advantages above features
It’s never about you—and we don’t intend to seem harsh—always about your consumers. Why should the quality of your product interest your audience? Describe how your product will improve their lives and be ready for significant sales and profits. Which of the following lines is more powerful? Get our more extended, silky matte foundation right now. Most marketers create compelling email language and designs, but they need to connect to the appropriate sites, which will eventually result in conversions. The connections may be correctly made using a straightforward method. Consider the objective you want to accomplish and the website that, once the prospect gets on it, will help you achieve it before sending any emails.
Observe your tone.
Your message’s tone should match the email you send, just as links should. Use strong language when sending an email with a brand pitch. Examples include assured, enhanced, and professional. Use upbeat and cheery language in your welcome emails, such as joyful, hope, and pleased. Use terms that create urgency in your promotional emails, such as right now, haste, now, and limited-time. The general tone and word choice must reinforce your email’s message. The style of the following email from Artifact Uprising is perfect for their selling email.
Create scannable content
The arrangement of your content is significant for two reasons:
People who are your subscribers are busy.
An average individual has an 8-second attention span. You’re not doing it right if you don’t make your email content scannable.
A lengthy email letter intimidates the recipient and discourages them from reading it. You’ve written text that is simpler to read and comprehend when your message is split into small paragraphs, headers, or bullet points.
Test your analysis, then take notes.
The book’s most straightforward strategy is to track how well your email marketing is doing. We’ve seen that marketers still choose to adhere to industry best practices over doing their research.
Recommendation from us? Create many hypotheses, A/B test them to determine whether they resonate with your audience, and then integrate the components that perform well into your email marketing campaign.
Always remember that testing is a continuous process that should never end and instead be carried out on the side.
The Final Summary
It takes a lot of work to plan and deploy effective email campaigns. But if you stick to our tried-and-true email marketing advice, you’ll quickly become an email marketing pro.